WordPress does great as a Content Management System, but leaves a lot to be desired when it comes to getting ready for Social Media. Google, Facebook, and Twitter all have their own markup schemes which really provide some enhancements to content that is shared on those networks. Getting that markup on WordPress is the challenge. There are plugins that help provide this sort of functionality, but I prefer to keep it simple and I also like to know how it is done. So I rolled up my sleeves and put something together to get the job done.
Mark Zuckerberg recently held a Q&A session where the question of Facebook’s value in real life was raised.1 Zuckerberg’s answer was characterized by historical and philosophical depth:
‘What defines a technological tool — one historical definition — is something that takes a human’s sense or ability and augments it and makes it more powerful. So, for example, I wear contact lenses or glasses; that is a technology that enhances my human ability of vision and makes it better.’
There are two things that stand out from this answer: